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Online versions of the encyclopedia now serve more than 100 million people around the world and are available on mobile devices, the company said. THE DEFINITIVE REFERENCE SOURCE New for 2010, the updated Encyclopaedia Britannica is. Though the scarcity of the 2010 edition may be making it popular, the company has long known that the print sales were never going to come back to anything approaching the peak year of 1990 when 120,000 were sold.īritannica, which published the first CD-ROM edition in 1989, introduced an online version in 1994. Encyclopedia Britannica 2010 Print Set Books. If that sounds like a lot of money, secondary sellers online are asking more than $3,200 a set for the 2010 edition - and that's before the company has run out of the ones it has.ĭuckler said the sudden spike in sales hasn't prompted anyone at Britannica to rethink the decision to discontinue selling the print edition. He added that Britannica - which first published its book form encyclopedia in Edinburgh, Scotland, in 1768 - will hold onto a few sets so they can be displayed somehow or donated to museums.Īs they did before the announcement, the sets are selling for $1,395. The company will likely sell out by the end of the month, Duckler said. "When people thought they were going to be around forever there was no rush to buy one and then suddenly, boom, and now there is a scarcity and it's a collector's item."īritannica announced March 13 that it would stop publishing print editions of its flagship encyclopedia for the first time in 244 years and instead focus on its online encyclopedia.ĭuckler said business got so busy after that - Britannica at one point was selling the print editions at a clip of about two sets per minute - that a senior vice president and chief marketing officer jumped in and started taking orders over the phone. Encyclopaedia Britannica (Editor) 13 ratings Hardcover 599.95 16 Used from 407.49 3 New from 2,000.00 There is a saying, 'Where there is money, there is power' yet when it comes to real power, that lies in knowledge and wisdom. In fact the printed encyclopedia now brings in less than one percent of company revenue, with sales of educational. "We were averaging about 60 sets a week and the next thing we knew, we were selling 1,050 a week," Britannica spokesman Peter Duckler said Thursday. Encyclopaedia Britannica Print Set Hardcover Jby Inc. The 2010 edition has so far only sold two-thirds of its 12,000 print run. It was certainly always impressive looking and still is: The final print edition, published in 2010 and still for sale (while supplies last), consists of forty-four million words packed into thirty-two volumes. It has sold all but 800 of the 4,000 sets of the 32-volume 2010 edition it had left at a Kentucky warehouse, the company said. The Encyclopaedia Britannica, though a formidable feat of scholarship, had long been overhyped. Just three weeks after the publisher of the iconic encyclopedia announced it would be ceasing print production after 244 years, more than 3,000 printed copies of the final edition, the 2010. "There were too many printed.Since Britannica announced last month that it was discontinuing its print editions, the Chicago-based company said sales have skyrocketed. "Rarity is everything when it comes to collectibles," said Leslie Hindman, a fine-art auctioneer who doubts that prices for late editions will appreciate. An unopened 2007 set - "still sealed in original boxes" - was listed for $729. On eBay this morning a listing at $1,431.91 attracted one bid and disappeared. The 32-volume set is priced at $1,395.Ĭhicago-based Encyclopaedia Britannica yesterday announced it would no longer publish a print edition to instead become a completely digital product. It is an accurate and comprehensive reference that you will reach for again and again. "We expect them to go fast," said Encyclopaedia Britannica spokesman Tom Panelas. The Britannica Book of the Year 2010 provides a valuable veiwpoint of the people and events that shaped the year and serves as a great reference source for the latest news on the ever changing populations, governments, and economies throughout the world. But they are stepping up, suddenly, to clear out the remaining 3,500 to 4,000 copies of the 2010 edition still piled in the warehouse two years after what turned out to be a final and modest print run of 12,000. Encyclopedia Britannica will, in the future, only be available online. collectors are, well, not exactly knocking over each other to grab the last-ever printed edition of the famed encyclopedia. The Complete Text of the Earliest New Testament Manuscripts. The company has now announced that the 2010 edition was to be the last printed one. (Crain's) - For the end of a 244-year era at Encyclopaedia Britannica Inc.
